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WEAF and WJZ, the flagships of the two earlier networks, were operated side-by-side for about a year as part of the new NBC.On January 1, 1927, NBC formally divided their respective marketing strategies: the "Red Network" offered commercially sponsored entertainment and music programming; the "Blue Network" mostly carried sustaining – or non-sponsored – broadcasts, especially news and cultural programs.Following the Comcast merger, Zucker left NBCUniversal and was replaced as CEO by Comcast executive Steve Burke.NBC has thirteen owned-and-operated stations and nearly 200 affiliates throughout the United States and its territories, some of which are also available in Canada via pay-television providers or in border areas over-the-air; NBC also maintains brand licensing agreements for international channels in South Korea and Germany.In 2003, French media company Vivendi merged its entertainment assets with GE, forming NBC Universal.Comcast purchased a controlling interest in the company in 2011, and acquired General Electric's remaining stake in 2013.

In an early example of "chain" or "networking" broadcasting, the station linked with Outlet Company-owned WJAR in Providence, Rhode Island; and with AT&T's station in Washington, D. New parent RCA saw an advantage in sharing programming, and after getting a license for radio station WRC in Washington, D.

In 1986, control of NBC passed to General Electric (GE) – which previously owned RCA and NBC until 1930, when it was forced to sell the companies as a result of antitrust charges – through its .4 billion purchase of RCA.

Following the acquisition by GE (which later liquidated RCA), Bob Wright served as chief executive officer of NBC, remaining in that position until his retirement in 2007, when he was succeeded by Jeff Zucker.

Initially, the Orange Network recreated Eastern Red Network programming for West Coast stations at KPO in San Francisco.

In 1936, the Orange Network affiliate stations became part of the Red Network, and at the same time the Gold Network became part of the Blue Network.

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