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With predictions about what the future holds for email marketing in 2017 and beyond. Read the full article here: 7 email marketing predictions for 2017 Josie Scotchmer of Mailjet declares this year’s theme “Start practicing what you preach”. In her post Email: the trends for 2017, she encourages to get the basics right, stop talking about what you’re going to do and start putting practices into action. Step two: Build an emotional connection through Brand Storytelling To be truly great at brand storytelling, you need to first understand your customer journey.
Ten industry experts came together on request by the site and shared their views on what the future of Email Marketing & Marketing Automation will hold. Gerald Marshall took the gamble and went through 134 email marketing predictions. And in one sitting, you’ll have a 100% chance of information overload!
The top are in the category data analysis, emails and ESPs, content and segmentation.
The other big winners this year are email design and improved ESP platforms followed by video content and AI-assisted segmentation/ personalization. The data analysis category includes artificial intelligence and bots with nearly half (15 of 33) of the category predictions dominated by that type of smart tech.
Such an identifier can be used for for instance retargetting or profile enrichment.
Top minds in the email marketing industry have come together for some crystalball gazing over at Campaign Monitor. closing the disconnect between brand and customer Every year we talk about personalization, yet so many marketers still think this ends with adding a first name to an email. To connect with your contacts by taking a look at your data, to find true segments and personalize our messages based on the needs of each segment.