Online dating statistics future 2016
That understanding has been crucial to the development of Square for click-and-mortar businesses, including its POS integration with Big Commerce.
With this in mind, we’ve launched a new study analyzing modern, omni-channel consumer behavior.
The NRF’s survey found that an estimated 151 million people shopped either in stores, online or both over the weekend.
Of those, 103 million said they shopped online, and nearly 102 million headed to stores.
This differs from traditional marketing, where individual channels were optimized without necessarily taking the whole experience into mind. Here's how other marketing leaders define omni channel: Typically, omni-channel retailers aren’t startups.
They also aren’t web-only shops, which means they have the capital to put some feet on the ground. What isn’t, is the idea of seamlessness and retailer sophistication.
The fundamental mistake to avoid is assuming that we’re actually asking the customer, “What do you want?
Given their preference for online shopping, it makes sense that Millennials and Gen Xers would also spend nearly 50% more time shopping online each week (six hours) than their older counterparts (four hours).
Reduce Fear for All Buyer Types Resistance around purchasing online is often fear-based.
A flexible return policy, free return shipping and even a pre-printed return label can work wonders for a store’s conversion rate.— Stevie Huval, Solution Engineer at Big Commerce When it comes to shopping, there is one major difference between parents and non-parents: convenience. Yes, all online shoppers are influenced by the convenience factor, but no group values ease of purchase like parents.
Optimize for Convenience Consider that different products (or sets of products) in your overall range might produce different financial results through the same channels; for example, bulky/heavy items are often best sold through a store/outlet, while you may be able to charge a premium price for a high-value, easily deliverable item through your website in exchange for the convenience of this channel.— James Brown, Client Engagement Manager, RANDEMThis demographic breakdown is nothing revolutionary; American men and women shop rather similarly across all channels.